Richard Botelho, Senior Vice President,
Regional Sales Manager
Primarily responsible for monitoring and implementing effective marketing campaigns for our clients, Rick writes marketing plans which detail strategy, budgets, and schedules. He ensures that all merchandising efforts are well coordinated, and is active in both land evaluation and product development. Focusing on the Bay Area, Sacramento and Central Valley, Rick manages our business development and marketing strategies in those regions. He works closely with Regional Sales Managers to ensure a builder’s success.
An acknowledged industry expert in the review and research of historical trends affecting new home communities, Rick’s proficiency in this area enables us to anticipate the decision path followed by prospective homebuyers. Rick is the author of The New Individualism, a social commentary which is used as a reference at several colleges and universities and he holds a Masters degree in Government and Economics from California State University, Sacramento. Rick holds a California Real Estate license and is an active member of the Northern California HBA and SMC.