Gary Ryness is Chairman of The Ryness Company, one of the largest new homes marketing organization in the nation. Both father and grandfather were subdivision builders, giving Gary a personal, if not genetic, interest in developing sales and marketing systems for developers. Gary holds a Bachelor of Science Degree in Finance from Northwestern University and a Masters in Real Estate from UCLA.
Gary began his career with a major national homebuilder in 1968. Recognizing the opportunity for a marketing organization specializing solely in the needs of new home builders and developers, The Ryness Company was formed in 1975.
The first recipient of a Lifetime Legend Award by the Northern California HBA/SMC, Gary was also inducted in the California Building Industry Hall of Fame in 2002. Gary received a Legend of Residential Marketing award from NAHB.
As an industry expert, Gary has provided professional consultation throughout both the United States and International markets. Gary formerly served on the Advisory Board for USC’s Lusk Center for Real Estate and is a current founding trustee of the national Builder Marketing Society.
Revered in the industry for his commitment and innovation, Gary was the first recipient to receive a Lifetime Legend Award from by the Northern California HBA/SMC. The accolades continued in 2002 with his induction into the California Building Industry Hall of Fame and receipt of the Legend of Residential Marketing award from NAHB in 2007. Most recently, Gary was honored with appointment to the California Home Building Foundation Board of Trustees.
Paul brings over 30 years of Real Estate sales and management experience to his role as President of The Ryness Company. With his widespread industry knowledge in sales and marketing programs for both urban and suburban communities, Paul has been responsible for guiding the company to new heights of success by creating and implementing strategic and innovative solutions. Paul and his senior management team work closely with developers during all stages of development to make certain that new communities are properly positioned in the local competitive market. He has guided the formation and execution of marketing programs for hundreds of new communities. Paul’s top priority is to ensure that the full benefit of all of The Ryness Company resources is utilized in order to guarantee that each community has the optimum opportunity to achieve success. His wealth of knowledge and experience in various marketing and sales positions has served our clients well. With a career that includes several years in commercial Real Estate, Paul served as an investment specialist in San Francisco with Grubb & Ellis. Paul attended San Jose State University and graduated with Honors with a degree in Finance and Real Estate. He is a licensed real estate broker in the State of California, and a member of the Home Builders Association, the Sales and Marketing Council, and the Builders’ Marketing Society.
Bill takes a proactive approach to sales and marketing for The Ryness Company clients throughout the San Francisco Bay Area. His real estate experience for the last 24 years includes expertise in land assemblages/acquisition in residential and commercial real estate along with the sales and marketing of hundreds of developments. He has also worked as a developer liaison with planning departments and city councils, obtaining permits, site maps and land density increases. In conjunction with land acquisition, Bill has extensive experience in preparing land use studies as well as producing development cost pro formas. As a licensed General Contractor, Bill understands what goes into the actual construction of homes and the numerous challenges which a builder must overcome to complete a quality home on a critical path timeline. This rare mix of experience and knowledge gives him a unique understanding of what builders and developers need in creating a successful development. Bill’s extensive client-side experience makes him a true asset with The Ryness Company. With over a billion dollars in new home sales over the last 15 years, Bill has continually created superior sales teams that have received more awards and honors than most other sales teams in the industry. In addition, Bill was awarded twice as Sales Manager of the Year in Northern California and was recognized nationally as the HBA Sales Manager of the Year. With his education at San Jose State University with a BS in Finance and his Political Science and Urban Planning from Georgetown University in Washington D.C., Bill takes his knowledge to enhance the clients’ advantage in the marketplace. Bill is an individual that brings a superior advantage to Ryness clients, especially in tough markets.
Primarily responsible for monitoring and implementing effective marketing campaigns for our clients, Rick writes marketing plans which detail strategy, budgets, and schedules. He ensures that all merchandising efforts are well coordinated, and is active in both land evaluation and product development. Focusing on the Bay Area, Sacramento and Central Valley, Rick manages our business development and marketing strategies in those regions. He works closely with Regional Sales Managers to ensure a builder’s success.
An acknowledged industry expert in the review and research of historical trends affecting new home communities, Rick’s proficiency in this area enables us to anticipate the decision path followed by prospective homebuyers. Rick is the author of The New Individualism, a social commentary which is used as a reference at several colleges and universities and he holds a Masters degree in Government and Economics from California State University, Sacramento. Rick holds a California Real Estate license and is an active member of the Northern California HBA and SMC.
As a Regional Sales Manager, Sue is responsible for supervising community sales representatives, coordinating the opening of sales centers and model homes, advising about effective project advertising and promotions, and consulting with builder clients to develop strategies that bring each of their communities to a successful sales conclusion. During her sales tenure, her sales staff received the Eliant #1 in Overall Satisfaction with Sales Nationwide for a Medium Builder. Before joining Ryness, Sue spent thirteen years successfully selling securities and commodities in the financial services and futures industries prior to beginning a career in real estate. Her previous experience in investments complemented her passion in real estate sales which began in 1991. Since then, she has managed and sold over a thousand homes of all product types including urban condominiums, single-family homes, conversions, and land, closing close to a half-billion dollars in sales. Sue is a graduate of Colorado State University and the Katherine Gibbs School in Boston and holds a California Real Estate License.
Pat Keulen brings over 20+ years of experience to the new and resale home sales sectors, and holds both a California and Hawaii Real Estate Brokers License. Representing a wide spectrum of builders, from small and mid-size to International, publicly-traded builders, Pat’s sales management and experience represents a diverse portfolio of urban, suburban, attached, detached, resort and condo conversion communities throughout Northern California, Hawaii, Mexico, Missouri, and Washington.
Starting his career as a Community Sales Manager and working to a Regional Sales Manager position, Pat knows first hand how to develop and manage a sales team to insure that all his team members have the skills, tools and knowledge to best represent builders and meet the sales goals. He successfully manages multiple sales and lending teams as well as implementing new and effective sales programs for communities with a wide variety of demographic and sales requirements. In 2007, he was awarded Bay Area M.A.M.E. Sales Manager of the Year Award, and in 2008 was named the N.A.H.B. National Silver Award winner in Region 2 for Sales Manager of the Year. This testament to his success in the roles he takes on continued in 2012 when he was selected as a Finalist for 2012 Regional Sales Manager of the Year at The Excellence in Home Building Awards Show Award.
Partnering with The Ryness Company as Lead Counsel for over 30 years, William (Bill) has been an integral part of the company’s sound foundation and successful growth.
Bill is committed to providing high quality legal services with a focus on personal services, professionalism, integrity, and thoughtful attention to detail.
After earning his BA from Harvard University, Bill went on to receive his J.D. degree from the University of California, Hastings College of the Law in San Francisco.
Bill remained in the San Francisco Bay Area and began his highly reputable law career, working as both associate and partner at several small to mid-sized law firms before starting his own practice in 1992.
Bill’s practice and experience have focused on transactional real estate and business law, including acquisition, sale, leasing, financing, subdivision development and sales, real estate brokerage law, condominium and homeowner association law, formation, operation, reorganization, and dissolution of business entities, intellectual property, and employment law.
His reputation is a true testament to his dedication – a level of dedication acknowledged by his peers as well. For 15 straight years he has been rated AV Preeminent by Martindale-Hubbell – the highest level of professional excellence. This prestigious rating reflects the highest level of legal ability and very high adherence to the professional standards of conduct, ethics, reliability and diligence.